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The Sports Therapy Association Podcast is recorded LIVE every Tuesday at 8pm (UK) on the Sports Therapy Association YouTube channel and Facebook Page, and then uploaded as a podcast. You do not have to be an STA member to attend the live recordings - it is a chance to network with fellow therapists and discuss topics that together help us all move forward as an industry. The goal of the podcast, hosted by Matt Phillips (creator of runchatlive.com), is to deliver to Soft Tissue Therapists of all levels (including massage therapists, sports therapists, physiotherapists, podiatrists, chiropractors, etc.) up to date information on how to be a modern, successful, effective health care practitioner, with a gold star reputation for being able to help people in pain and/or looking for performance gains. The Sports Therapy Association (STA) is a professional representation for Sports Therapists, Sports Injury Therapists and Soft Tissue Therapists. We have worked passionately to develop a truly independent and ethical association that is committed to raising standards across the industry and progressing opportunities for our valued members.
Episodes
Monday Jun 27, 2022
Monday Jun 27, 2022
In Part 3 of our month's 'Focus on BUSINESS', the topic is 'Social Media Marketing for Business', with special guest mentor and business development strategist Gilly Woodhouse.
Gilly Woodhouse is a Coach, Speaker, Trainer & Author who has been helping clinics become fully booked and profitable since 2013. With particular focus on guiding clinicians on how to avoid wasting time & money on stuff that doesn’t work, Gilly discusses in this episode ways that soft tissue therapists can streamline their business and social media marketing, save time, and be more efficient and profitable.
Topics discussed include:
- The fear of using social media effectively
- How to choose which social media platform you shoud; use to market your business
- Listening to & using the language of your clients to help with your marketing
- Successful marketing can be the same for any type of therapist
- What does a 'bad' social media presence look like?
- Typical mistakes business owners make when posting on social media
- How important is the time of day you send out posts?
- How much personal information should you share in your marketing?
- Understanding the 'Know-Like-Trust' principle
- Should you tailor your posts according to which platform you use?
- Using Facebook Communities for networking
- Is there a danger of posting too much on social media?
- Should soft tissue therapists still have a website?
- Is Wordpress the best platform to use for websites?
- Writing blogs for Linkedin
- How do you check if you are getting a return on your use of social media?
- Check out Gilly Woodhouse's '90 Day Recession Proof Program' for your business (details on website link below)
Useful Links
Our sincere thanks to Gilly Woodhouse for giving up her time to be a guest on the Sports Therapy Association Podcast!
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Questions? Email: matt@thesta.co.uk
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