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The Sports Therapy Association Podcast is recorded LIVE every Tuesday at 8pm (UK) on the Sports Therapy Association YouTube channel and Facebook Page, and then uploaded as a podcast. You do not have to be an STA member to attend the live recordings - it is a chance to network with fellow therapists and discuss topics that together help us all move forward as an industry. The goal of the podcast, hosted by Matt Phillips (creator of runchatlive.com), is to deliver to Soft Tissue Therapists of all levels (including massage therapists, sports therapists, physiotherapists, podiatrists, chiropractors, etc.) up to date information on how to be a modern, successful, effective health care practitioner, with a gold star reputation for being able to help people in pain and/or looking for performance gains. The Sports Therapy Association (STA) is a professional representation for Sports Therapists, Sports Injury Therapists and Soft Tissue Therapists. We have worked passionately to develop a truly independent and ethical association that is committed to raising standards across the industry and progressing opportunities for our valued members.
Episodes
Saturday Jun 18, 2022
Saturday Jun 18, 2022
Our month's 'Focus on Business' continues on the Sports Therapy Association Podcast, in an episode entitled ’How To Optimise Client Experience' with special guests Jemma Oliver & Andy Hosgood.
Jemma Oliver, creator of 'The Physio & Therapist Support Group' and Andy Hosgood, founder of 'Elevate Your Clinic' have a huge amount of experience in helping therapists manage & expand their businesses, and in this episode they guide us on how to optimise one of the most important factors in any business: client experience.
This episode includes some exceptional advice on how to optimise client experience, from pre-arrival to initial consultation, feedback to follow up. Also, how to measure what is working & where to focus time, effort and energy!
Topics discussed:
- History of the Physio & Therapist Support Group on Facebook
- Crossover of skillsets between being a good therapist and having a good business.
- The importance of the clinic environment, including staff hapiness in a multidisciplinary clinic.
- The benefits of having others critiquing your business, especially if you wirk alone.
- Being honest with yourself: you knpow deep down what your clinic needs!
- The benefits of having clients who speak their mind: listening to client feedback.
- Free E-book on Improving Your Clinic - Email: andy@elevateyourclinic.com
- Take a moment to think 'Who Am I? What's My Style?' and then making sure your marketing reflects that.
- Expectation matching
- People respond to people - make sure some of your marketing introduces the client to YOU. Clients want to come to therapists who are REAL.
- Andy's 'Let Me Hang Up Your Coat' story...
- Making sure your client understands the plan ahead.
- Making sure people book in again if they need or want it.
- How automated systems can help you
- How to get in contact with Jemma Oliver and Andy Hosgood.
Useful Links
- The Physio & Therapist Support Group on Facebook
- Elevate Your Clinic Website
- Free E-book on Improving Your Clinic - Email: andy@elevateyourclinic.com
Our sincere thanks to Jemma Oliver and Andy Hosgood for giving up their time to be guests on the Sports Therapy Association Podcast!
Please Support Our Podcast!
If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes.
Questions? Email: matt@thesta.co.uk
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